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Bruno Bonnell Atari Interview at TheStreet

Discussion in 'Game/SP News & Comments' started by chevalier, Jun 4, 2006.

  1. chevalier

    chevalier Knight of Everfull Chalice ★ SPS Account Holder Veteran

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    TheStreet has interviewed CEO Bruno Bonnell from Atari. The situation has been asking for that kind of thing for some time, so let's listen to a piece of what he has to say:

    TheStreet.com: What is Atari's strategy as the industry goes through the remainder of this console transition?

    Bruno Bonnell: Atari is definitely not in the tanker category like [Electronic Arts ] , for instance. We're more into a very flexible, opportunistic attitude.

    So, away from the $25 million budget that I'm [considering] now as [the] urban myth of our industry, we'd rather focus on what are people really willing to play.

    If the $25 million budget is a "myth," what are you expecting to spend on developing next-generation titles?

    It all depends.

    It all depends... He's talking like a lawyer...

    Read more at TheStreet.
     
    chevalier, Jun 4, 2006
    #1

  2. Kalia Gems: 1/31
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    Excellent article! Thanks for finding that. :)
     
    Kalia, Jun 5, 2006
    #2
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