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ESA Tells Booth Babes to Cover up

Discussion in 'Game/SP News & Comments' started by chevalier, Jan 25, 2006.

  1. chevalier

    chevalier Knight of Everfull Chalice ★ SPS Account Holder Veteran

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    The Entertainment Software Association demands that the (in)famous E3 booth babes cover up. The overwhelming display of partial nudity and sexually provoking behaviour is deemed distasteful and harmful to business, as it creeps out serious developers and mainly attracts swarms of private visitors who are neither press nor developer liaisons. This is widely regarded as a ban on booth babes, but the instruction only bans sexually explicit content, including live. Here's a snip from GamerGod:

    However, not all consumers are interested in booth babes, or even comfortable with having them present on the tradeshow floor. E3 was originally created as a press event for game developers and members of press, but its current purpose is questionable, with the number of gamers without developer or press passes flooding the tradeshow floor, swarming to meet booth babes. It has turned off professional game developers and press who see E3 losing focus. The prolific presence of half-naked women is considered as distasteful. It puts the attention on crude advertisement and marketing ploys, rather than on game content and the merits of game developers. Quoting from the E3 booth babe site slogan, they too agree: "it's not about the games."

    How does that opinion change, and how does E3 shift its focus back to the games? By making booth babes cover up. The Entertainment Software Association (ESA) has targeted and tried to contain the issue of booth babes consistently, but exhibitors have skirted around guidelines in past years. At the upcoming E3 2006, ESA says it will enforce a $5,000 fine if handbook restrictions are not heeded after one verbal warning.

    Read the rest at GamerGod. Slashdot also has something to say and so does Wired News.
     
    chevalier, Jan 25, 2006
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