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Gamasutra Says How BioWare Makes Game Communities Work

Discussion in 'Game/SP News & Comments' started by chevalier, Dec 2, 2005.

  1. chevalier

    chevalier Knight of Everfull Chalice ★ SPS Account Holder Veteran

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    Gamasutra has published an article based on the lecture given at this year's Serious Games Summit by BioWare's Community Manager Jay Watamaniuk. They talk about the advantages and disadvantages of running a community and how it's done. Here's an excerpt:

    Watamaniuk moved on to talk about the various methods of communication available for community sites, stressing that, for gamers, the content should have a strong visual component with easy places to go and obvious starting points.

    BioWare uses direct email under some circumstances, but with care, newsletters that are crafted for exact messaging goals such as big announcements and new products and forums. The newsletters, he says, are good because they can remind inactive members of the products and possibly get them involved again.

    About forums, he said that, love them or hate them, they are the central no-frills method by which fans communicate with each other and the hosts. BioWare began with a single forum, but now they host forty. “You must provide them with a home base or they will go elsewhere.”

    Read the whole thing at Gamasutra.
     
    chevalier, Dec 2, 2005
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