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RPG Dot Reflects upon In-Game Advertising

Discussion in 'Game/SP News & Comments' started by chevalier, Dec 11, 2005.

  1. chevalier

    chevalier Knight of Everfull Chalice ★ SPS Account Holder Veteran

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    Remove all ads!
    An editorial has been published at RPG Dot, dealing with in game advertising and inspiring a discussion thereof. Here is an excerpt:

    There was a time when purchasing a single-player game was a simple one-off transaction, but the market is starting to evolve beyond that. We recently looked at episodic content, which would enable developers to spread the cost of development over time, while realising income both sooner and on an ongoing basis. In some ways it draws parallels with the MMO market - and few gaming bean-counters would have failed to notice the revenue generated by the likes of World of Warcraft, on an ongoing basis.

    Two more revenue frontiers that have been pioneered by the MMO market are making their way to single-player games: in-game advertising and buying in-game virtual objects.

    You've probably read about in-game advertising, with quite a bit of coverage hitting the web after Funcom moved Anarchy Online (sans expansions) to a free-to-play, ad-supported model. The casual games segment has used promo games and advertising for quite some time with everything from corporate Flash games to Neopets. You can read some comments from developers on advertising in games at Gamasutra.

    Read the whole thing at RPG Dot.
     
    chevalier, Dec 11, 2005
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